Unbridled Living, a company based in Louisville, Kentucky, has acquired its first property in Texas as part of an expansion of its senior housing portfolio. The firm purchased The Reserve at North Dallas, a 273-unit senior housing community located at 12271 Coit Road. The property has been rebranded as Unbridled Living of Dallas.
JLL represented Unbridled Living in the transaction and arranged financing for the purchase. Arrowmark Partners provided an acquisition loan with a three-year term and two options to extend for 12 months each. Bridge Investment Group, based in Orlando, Florida, was the seller.
Unbridled Living of Dallas was built in 2000 and offers amenities such as a game room, wellness center, salon, library, resident lounge and putting green. It is situated about 12 miles north of downtown Dallas. According to JLL’s release, approximately 94,000 residents aged 65 or older live within five miles of the facility.
This acquisition marks Unbridled Living’s second property; it also operates a senior housing community in Columbia, Missouri.
As demand for senior housing rises with the aging baby boomer population, supply needs to increase by up to 45,000 units annually to meet expected peak demand. However, new construction starts are currently at their lowest level since the Great Financial Crisis. Nationwide occupancy rates have recovered from pandemic lows and now stand at around 89 percent.
In Texas specifically, people aged 65 and older represent about 14 percent of the population—a figure that is growing faster than any other age group in the state. From 2023 to 2024 alone this demographic increased by nearly four percent. Projections indicate that within ten years those over age 65 could make up more than one-quarter of Texas’ total population. There are roughly 64,000 senior living units across Texas with another 2,500 under construction.
Despite positive trends for the sector overall—such as rising occupancy rates and demographic growth—some investors have faced setbacks. Blackstone recently decided to liquidate its $1.8 billion investment in senior housing after experiencing losses exceeding $600 million; meanwhile other firms like Welltower and Sonida Senior Living continue expanding their presence in this asset class.
