Seguin City Council has approved an economic development agreement with NewQuest for a 543-acre project at the intersection of I-10 and Highway 46. The project, called Seguin Town Center, is planned as a master-planned retail development and could deliver more than 600,000 square feet of retail space to the city’s north side.
The council authorized City Manager Steve Parker to proceed with the agreement last week. The site falls within a Tax Increment Reinvestment Zone (TIRZ) established in 2025, which allows a portion of new tax revenue from the development to be reinvested into the area. Guadalupe County is also participating in the TIRZ, while Seguin will direct some additional revenue from the site into its general fund.
City officials described Town Center as a regional destination rather than just a neighborhood shopping center. NewQuest, based in Houston, has been acquiring and preparing large sites across Texas for similar developments.
The incentives provided by Seguin are performance-based. There are no upfront payments; if NewQuest does not build according to plan, there is no cost to the city. To qualify for up to $23.5 million in incentives over 20 years—capped at about 10 percent of anticipated project value and limited to retail components—NewQuest must invest at least $75 million in capital, construct at least 200,000 square feet of retail space, and secure a lease with a nationally branded anchor tenant occupying at least 60,000 square feet.
Economic Development Director Alora Wachholz said: “The agreement signals alignment between the city and the developer and moves the project closer to construction.”
NewQuest is expected to begin infrastructure and drainage work soon before starting vertical construction. The first phase of retail construction could break ground before mid-2026, with further tenant announcements expected throughout that year.
Seguin’s population has grown from about 27,550 in 2015 to nearly 39,000 today. U.S. Census Bureau estimates suggest it could surpass 50,000 residents by 2030.
