Houston is set to see further growth in its pickleball scene as The Picklr, a Utah-based chain, expands into Texas. According to the Houston Business Journal, the company has announced plans for several locations across the Houston metropolitan area as part of its broader international expansion.
The Picklr’s approach involves both adapting existing big-box spaces and developing new facilities. Its first club in the Houston area recently opened at 8920 Barker Cypress Road in Cypress, repurposing a former ASI Gymnastics facility. The 18,200-square-foot site features pickleball courts and a pro shop, with discounted memberships priced at $129 per month.
A larger complex is scheduled to open in February at 16590 Interstate 45 in Conroe. This 66,500-square-foot facility was previously a Burlington store and is undergoing a $900,000 renovation led by DXU Architects from Chicago. It will house 20 courts and become one of Texas’ largest pickleball centers.
Additionally, The Picklr has leased space for a 35,000-square-foot venue within District West—a $170 million mixed-use development by Ferguson Family Partners located in Cinco Ranch—with an opening expected late next year.
Looking ahead, The Picklr anticipates opening five more clubs around Houston by the end of 2027; specific sites have not yet been disclosed.
The company’s investors include Chaifetz Group, Navigator Partners and Pickleball Inc., which owns the PPA Tour. Nationally, The Picklr recently opened its 50th club in Littleton, Colorado and reports another 70 are planned. More than 500 franchise agreements have been sold across the United States—including 16 locations within the Texas Triangle region.
Most clubs operate under franchise agreements but some remain corporate-run to test products and programs. Each of the three current Houston-area locations has different local franchisees.
Internationally, The Picklr is expanding through master franchise deals in Canada, Japan, Australia and New Zealand. It is also working with JLL to explore opportunities in European markets.
“— Eric Weilbacher”
