Philip Morris International’s U.S. division (PMI U.S.) has launched a new campaign called “Invested in Responsibility,” aimed at preventing youth access to nicotine products. The initiative includes a 10-point approach that provides tools such as retailer training, enhanced ID-check technology, and marketing strategies focused solely on adults.
The company emphasized the importance of collaboration among manufacturers, retailers, lawmakers, and community leaders in addressing underage use. Retailers in Texas have been recognized for their efforts, including checking IDs for anyone appearing under 30 and refusing to participate in straw purchases.
“Preventing youth access takes teamwork—from manufacturers, retailers, lawmakers and community leaders. That’s why we’re glad to see retailers in Texas stepping up. Whether it’s checking IDs for anyone under 30 or refusing to participate in a straw purchase, retailers and convenience store operators across the Lone Star State are doing their part to keep nicotine out of the hands of those under 21 years old.”
PMI U.S. stated that direct cooperation with retailers strengthens efforts to prevent youth access and demonstrates industry commitment to local communities.
At the same time, PMI U.S. noted that about 28 million adults nationwide continue to smoke and many seek alternatives to cigarettes. The company argued that scientifically-substantiated smoke-free products present less risky options for adult smokers but said that laws such as flavor bans can remove these alternatives from the market.
“In practice, they often remove less harmful, smoke-free options from the marketplace that adults rely on to transition away from cigarettes. And raising taxes on smoke-free products only makes things worse, lumping all products together and ignoring the continuum of risk they exist on – with cigarettes by far the most harmful, according to the FDA.”
PMI U.S. described its approach as balanced: supporting retail measures against youth use while maintaining access for legal-age adults trying to switch from cigarettes.
“It’s an approach backed by sound science, not fear and speculation.”
The company said it will continue partnering with Texas retailers and support policies designed both to protect minors and assist adults seeking better choices.
“Progress is possible when we all work together towards a common goal.”
For more information about PMI’s mission regarding public health initiatives in the United States, visit their website.
