Old Parkland, a well-known center for finance professionals in Dallas, has expanded with three new office buildings. The addition brings the total to 16 buildings and increases the available office space to 842,000 square feet. The site, developed by Harlan Crow, continues to be recognized as one of the most exclusive business addresses in North Texas.
The campus at 3819 Maple Avenue is noted for its distinctive design, resembling an Ivy League setting more than a traditional office park. It features manicured grounds, marble and wood interiors, and numerous historical artifacts. Harlan Crow, who comes from the Trammell Crow real estate family, has furnished the property with unique items such as dinosaur eggs and presidential portraits. Former President George W. Bush maintains an office there.
Access to Old Parkland remains selective; prospective tenants are invited rather than applying directly. This approach supports the compound’s reputation for exclusivity among family offices and private equity firms seeking premium space without excessive size.
Dallas is seeing increased demand for high-end offices as companies like Goldman Sachs and Bank of America invest in major new developments. The city’s finance sector now employs more people than those in Chicago or Los Angeles.
Despite some of the highest rents in Dallas, Old Parkland’s new East Campus is already about 80 percent leased. The New York Stock Exchange recently secured 28,000 square feet for its Texas headquarters on the campus.
Old Parkland also hosts around 450 lectures and debates annually in its underground chamber. These events attract notable figures including Joe Biden, Rahm Emanuel, and Karl Rove. According to Austin-based founder Matt Weiss: “a single lunch inside led to ‘a couple million’ in commitments for his AI startup and a stack of new contacts.” Other tenants highlight amenities such as a parking garage that plays classical music.
Crow remains involved in shaping Old Parkland’s culture by carefully managing expansion and leasing strategies to maintain its exclusive atmosphere—a contrast with much of Dallas’ broader office market where vacancy rates remain high.
