North Texas country clubs are seeing significant financial gains following a surge in golf’s popularity during the pandemic. According to the Dallas Business Journal, member-owned country clubs in the Dallas-Fort Worth area reported assets exceeding $431 million, based on an analysis of IRS filings.
Leading the region is Dallas Country Club, which held $128.4 million in assets for 2023. Brook Hollow Golf Club near Love Field and Northwood Club in Far North Dallas followed with $59.7 million and $57.9 million in assets, respectively. Dallas Country Club also ranked second statewide by asset value and led Texas in revenue with $32 million last year, placing ninth nationally.
Across the United States, member-owned country club assets increased by 27 percent from 2020 to 2023, rising from a median of $1.4 million to $1.8 million. This growth has been attributed both to an influx of new members during the pandemic and increased investment in amenities as clubs compete to attract and retain members.
Mark Kovacs, a private club adviser, noted that clubs focusing on wellness and performance are achieving greater success as members seek broader lifestyle offerings. “Luxury is shifting from material exclusivity to optimal health and time well spent,” Kovacs said.
The trend toward expanded amenities is transforming many clubs into full-scale retreats rather than just golf venues. Noah DiPasquale, founder of Epic Golf Club in Arizona, described this evolution: “The next wave will be ‘destination clubs’ where members can spend an entire weekend without leaving the grounds.”
In line with these trends, Nick Clark and Dawson Williams—founders of coworking company Common Desk—are developing a new club in Lake Highlands that will feature a large pool, gym facilities including yoga and pilates studios, spa amenities such as saunas and cold plunges, along with two restaurants.
However, challenges remain for both new developments and existing clubs due to rising land prices and water constraints near major metropolitan areas. Clubs also face increasing pressure to justify higher membership dues; fees rose by 9 percent from 2022 to 2023 and another 5 percent through mid-2025 according to Chris Davis of Club Benchmarking.
Despite forecasts suggesting a slight decline in total course numbers through 2027, industry analysts anticipate recovery beginning in 2028 as market conditions stabilize.
