The City of Denison has been recognized as a Tourism Friendly Texas Certified Community, following completion of the certification process by Travel Texas. The designation is intended to highlight Discover Denison’s commitment to expanding tourism as a means for economic growth, job creation, and attracting visitors from across the United States and internationally.
Governor Greg Abbott commented on the significance of tourism for Texas, stating: “Tourism is critical to both our local and state economies. Travelers to and within Texas generate almost $200 billion in annual economic impact and support 1.3 million jobs across the state. I congratulate the City of Denison and Discover Denison on earning this designation. All Texas communities are encouraged to apply to become a Tourism Friendly Texas Certified Community to further grow local tourism and jobs across our great state.”
Denison now holds certifications as a Film Friendly Texas, Music Friendly Texas, and Tourism Friendly Texas community.
Representative Shelley Luther emphasized the importance of this recognition for residents: “This certification isn’t just an accolade; it’s a powerful affirmation of the heart and hustle of our residents, who pour their passion into preserving our heritage while inviting the world to experience the magic of Denison.”
Mayor Robert Crawley highlighted what makes Denison attractive: “Denison’s story has always been one of resilience, hospitality, and Texas pride. Earning the Tourism Friendly Texas certification reflects the work our community puts into creating a city that people want to visit and return to time and again. From our award-winning downtown to Lake Texoma and everything in between, Denison offers something unique for everyone. This recognition affirms what we already know — Denison is a place where visitors feel welcome, our hometown spirit shines through, and tourism continues to strengthen both our community and our local economy.”
Jordan Starr, Denison’s Tourism Manager, noted: “I’m thrilled to see Denison earn the Tourism Friendly Texas Certified Community designation. It’s a milestone that reflects our commitment to thoughtful tourism development and shows that when visitors thrive, our hometown thrives too. Denison isn’t just open for tourists — it’s ready for them, with award-winning downtown charm, outdoor adventure, and genuine local hospitality that we’re excited to share with everyone who visits us.”
The program is available for local governments or non-profit organizations leading tourism promotion efforts. Benefits include opportunities for relationship building important in tourism development, education for leaders about tourism’s role in the state economy, identification of locally driven strategies, as well as information about additional resources from Travel Texas or other state programs supporting communities along with travel industry partners.
Travel Texas operates within the Governor’s Economic Development & Tourism Office with a mission focused on marketing Texas as a travel destination outside its borders—both nationally and internationally—to boost revenue generation and employment at both local community levels statewide.
